Matthew 16:18: And I say also unto thee, That thou art Peter, and upon this rock I will build my church; and the gates of hell shall not prevail against it.
“Embrace, extend, and extinguish”, also known as “Embrace, extend, and exterminate”, is a phrase that the U.S. Department of Justice found was used internally by Microsoft to describe its strategy for entering product categories involving widely used standards, extending those standards with proprietary capabilities, and then using those differences to disadvantage its competitors…
The stategies’s three phases are:
1. Embrace: Development of software substantially compatible with a competing product, or implementing a public standard.
2. Extend: Addition and promotion of features not supported by the competing product or part of the standard, creating interoperability problems for customers who try to use the ‘simple’ standard.
3. Extinguish: When extensions become a de facto standard because of their dominant market share, they marginalize competitors that do not or cannot support the new extensions.
Although this strategy is attributed to Microsoft, it is similar to the strategy that Satan has used, and is using, to try to impede the growth and function of the church, which is the body of Christ.
Various denominations of churchianity embrace the concept of God, embrace the Bible as authoritative, and embrace the death and resurrection of Christ,
Then comes the extension – changing the message of the Bible as to how one receives eternal life. According to the Bible, eternal life is received by grace alone through faith alone in Christ alone.
Churchianity extends the simple gospel message with non-Biblical, man-made add-ons, or extensions, that change the gospel message into something that is no longer the gospel.
False conditions to how to receive eternal life are added. Things like:
- Make Jesus Lord of your life
- Commit your life to Christ
- Promise to serve Christ
- Turn from sin
In order to camoflauge these extensions, or add-ons, Biblical terms such as “grace” and “faith” are redefined to implicitly include false conditions added to how one receives eternal life.
Once these false extensions to the gospel become ensconced in “church history” or dogma, they become the de facto standard of churchianity. They become dominant in churchianity, and seek to marginalize those who oppose their false add-ons.
Some people naturally trust institutional authority, others desire to fit in, and still others feel bolstered by strength in numbers.
For those who are clear on the gospel, yet knowingly participate in organizations that have been subsumed by the “embrace, extend, and extinguish” strategy, I offer the following:
2 Corinthians 11:3: But I fear, lest by any means, as the serpent beguiled Eve through his subtilty, so your minds should be corrupted from the simplicity that is in Christ.
For those who are not clear on the gospel, and are just going along with the dominant message being taught in churchianity today, I offer the following:
Matthe 7:13-14: Enter ye in at the strait gate: for wide is the gate, and broad is the way that leadeth to destruction, and many there be which go in thereat: Because strait is the gate, and narrow is the way, which leadeth unto life, and few there be that find it.
Despite the efforts to stamp out the universal church by the “embrace, extend, and extinguish” strategy, the gospel message is still getting out, and we should encourage one another to boldly proclaim it.
If you would like to know how to have eternal life, click here: The Gospel